About us

At American Branded, we’re more than just a brand—we’re a way of life. Born in the heart of Missouri, our company was founded on the unshakable values of faith, freedom, and family. Every item we offer—whether it’s a hat stitched with meaning, a graphic tee that speaks truth, a handmade gift, or bait and tackle crafted for your next cast—is a reflection of what we stand for.

We know that for many, the outdoors is more than a place—it’s a calling. Whether you're out on the water, deep in the woods, or just living life rooted in faith, you deserve gear that speaks your language. That’s why we handmake all our products with care, purpose, and quality you can feel.

At American Branded, we’re proud to support faith-driven folks, freedom-lovers, and hard-working Americans who don’t shy away from their beliefs. Everything we make is a reminder that you're not alone in standing for something bigger.

So whether you’re looking for a bold hat, meaningful gift, rugged fishing tackle, or a shirt that says what you believe, we’ve got something for you—crafted by hand, made with heart, and rooted in America.