Welcome to American Branded



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Faith. Freedom. Fishing. That’s the American Branded way.

At American Branded, we believe in faith, freedom, and the power of hard work. From handmade apparel and hats to faith-based gifts and Missouri-crafted bait & tackle, everything we create is built to reflect strong values and a bold lifestyle. Whether you're casting a line or standing firm in your faith, our gear is made to go with you.

Faith-driven. Freedom-rooted. American made.
All Products

  • Wear It. Love It. Live In It.

    Tees, crewnecks, and sweatshirts so comfy you’ll want one in every color. For him, her, and anyone who loves chill vibes and easy style. Warning: you may never want to take them off.

  • Top It Off: The Hat Gallery

    From classic Richardson caps to custom leather patch and embroidered styles, this collection has all the headwear you need to finish your look. Whether you're repping your brand, your team, or just your personal style—we've got a hat for that.

  • American Branded Bait and Tackle

    Built for the Bold. Crafted in the USA.

    Welcome to American
    Branded Tackle     — where patriotism meets performance. Every bait, lure,
    and rig in this collection is proudly made right here in the USA with the
    hard-working American angler in mind. Whether you're chasing bass at sunrise or
    casting lines at dusk, our gear is built to hook more than just fish — it's
    built to hook freedom, grit, and tradition.

    Fish free.
    Fish proud. Fish American Branded.
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